Adidas Begins Layoffs at Gurugram Tech Hub, Cutting Nearly Half Its India Workforce

Adidas has begun large-scale layoffs at its India Tech Hub in Gurugram, affecting an estimated 350 or more employees out of a workforce of roughly 700, in one of the largest technology job cuts to hit India this year.

Who is affected

The impacted roles span software engineers, data scientists and data engineers, according to reports citing sources at the company. Employees were informed of the cuts during a town hall held on Tuesday, September 15. Adidas has confirmed that it is reducing roles within its technology organisation in India but has not officially disclosed the total number of employees affected.

How the layoffs are structured

Affected staff have reportedly been split into two groups. One group received exit letters immediately, on September 15. The second group has been asked to remain until December 15 to complete handovers to colleagues at the company's other technology hubs while they search for new roles internally or externally. Employees in this second group who do not secure another position by that date have been told December 15 will be their last working day. Details on severance, notice pay or redeployment support have not yet been confirmed publicly.

The company's stated rationale

In a statement, Adidas said it had made the difficult decision to reduce a number of roles within its technology organisation in India as part of its ongoing effort to align its operating model with the evolving needs of the business. The company said the changes are intended to simplify parts of the organisation, strengthen critical capabilities, and position Adidas for long-term success as the broader business and technology environment continues to shift. Adidas maintained that India remains a strategically important market and that its technology hub continues to play a critical role in the company's growth, innovation and digital transformation ambitions. The company added that it is committed to supporting affected colleagues with transition assistance during this period.

Part of a broader wave

Adidas's Gurugram office houses both its local marketing organisation and one of the company's Global Engineering Tech Hubs, and the cuts arrive even as the company has expanded its broader India footprint in recent years, including a Global Business Services centre it opened in Chennai in 2024.

The layoffs also fit into a wider pattern of technology job cuts accelerating across India through 2026, driven largely by enterprise restructuring around artificial intelligence, automation and a shift of capital toward cloud infrastructure. Oracle has slashed thousands of India roles this year, including a fresh round in September affecting mid- to senior-level staff, while PayPal has cut nearly 4 percent of its India workforce. Other global technology and consumer firms including Amazon, Uber, Meta and Flipkart have also carried out job cuts affecting hundreds to thousands of roles across hubs such as Bengaluru, Hyderabad and Chennai, as routine coding and support roles increasingly give way to automated workflows.

What it signals

For India's technology labour market, the Adidas cuts underline how global consumer and retail brands are treating their India-based engineering centres as a lever for cost realignment rather than pure growth, even as they publicly emphasise India's long-term strategic importance. With several large multinational tech hubs based in the Delhi-NCR region undergoing similar restructuring this year, affected employees are likely to find a crowded local job market as they search for their next roles.

This is an original summary based on public reporting. See our editorial policy for how we source, write, and correct our stories.